CARES 2025 Year – End Review

It’s hard to believe it’s been two years since we launched Coughlin Cares. This little idea—helping nonprofits share their mission through free print and digital services—has turned into something that’s connected us with some truly amazing people and organizations.

We’ve had the privilege of working with groups across the North Country who are doing incredible things in education, accessible youth recreation, the arts, youth sports, religion, land conservation, and advocacy for accessible community programs. From print marketing and promotional items for events to designing marketing materials, it’s been a joy to help shine a spotlight on the work they do to make our community a better place to live, work, and play.

Since Our Last Update
We’ve teamed up with two standout organizations:

• Encompass Recreation who brings inclusive sports and recreation to kids and families across Northern New York so that all children have an opportunity to play, learn, and grow – no matter their abilities. We helped by printing their fundraising event tickets and posters to promote the event.
• Indian River Lakes Conservancy whose mission is to protect the unique resources of the Indian River Watershed for the benefit and enrichment of present and future generations. IRLC is a community united around water, land, and biological resources as essential elements to the region’s identity, economy, and quality of life. We supported their efforts by printing their Good News update and calendar for their team and appeal letters for our community.

What They Are Saying ❤️
Both organizations were generous enough to provide us valuable feedback. Both organizations gave us 5 out of 5 on community benefit, product quality, and quality of our communication. Here is what each organization said:

• Encompass Recreation- “Working with the Coughlin team was an absolute pleasure. They were professional, responsive, and supportive every step of the way. Their guidance made the process smooth and enjoyable, and we are grateful for their expertise and partnership.” – Kylie Schell, Founder & Executive Director
• Indian River Lakes Conservancy- “We’ve received wonderful feedback on how the Good News update helped people feel more connected to IRLC’s mission and the at-a-glance calendar has been a valuable resource as we head into 2026. The Coughlin staff made the entire process seamless, they were incredibly responsive and worked quickly to ensure everything was completed and delivered before the holidays. Thank you for putting a sparkle on our 2025 year end goals.” – Katie Syring, Office Manager

Learning as We Grow
We’ll be honest—running a program like this comes with a learning curve. The two biggest challenges so far?

• Descriptions of project details and/or updates on the CARES Application
• Selecting what marketing materials best fit the project need

Sometimes project needs even change halfway through—keeping us on our toes!

So, we’ve made some changes:

• Updating project needs is now as simple as sending an email to wil@coughlin.co or updating the details directly on the application by going to the form at coughlin.co/coughlin-cares-application-form/.
• We’ve updated the application form to emphasize the importance of describing your specific marketing needs. Need help with ideas? Go to coughlin.co/marketing/ for more information.

We’re excited to see how these tweaks help the program grow. Your patience and feedback mean the world to us. Together, we’re building something special—and we can’t wait to share the next chapter.

If you know a nonprofit that could use a boost, nominate them here!