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WATERTOWN NY 13601

315.788.8560
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Helping Local Nonprofits Share Their Mission

Local nonprofits bring people together, provide essential services, and make our communities stronger. Coughlin CARES is designed to help these organizations communicate their work and carry out meaningful projects with practical, locally provided support.

Open to eligible 501(c)(3) organizations in Jefferson, Lewis, and St. Lawrence
counties. Organizations do not need to be Coughlin clients.

What is
Coughlin Cares

HELPING GOOD ORGANIZATIONS
COMMUNICATE AND CONNECT

Nonprofits often have powerful missions but limited time, budgets, and resources for promoting their work. A well-designed flyer, event banner, website update, or helping hand at registration can make it easier for an organization to reach supporters and serve its community.

Coughlin CARES supports eligible nonprofit organizations through approved print and digital services. Organizations may also request volunteers to help organize, support, or operate an event or initiative.

The program grows from Coughlin Printing Group’s mission

We exist to make our clients more successful through the use of print and digital media.

Through CARES, that mission extends to nonprofit organizations working throughout our local communities. The goal is not simply to provide a product. It is to help an organization promote a program, invite participation, attract volunteers, inform the public, or connect more effectively with the people it serves.

Ways Coughlin CARES Can Help

Cartoon images of various print materials

Print Support

Printed materials can help people notice an event, understand a program, remember important information, or take the next step.

Potential support may include:

  • Event programs
  • Flyers
  • Posters
  • Banners
  • Postcards
  • Brochures
  • Signs
  • Registration materials
  • Informational handouts

Event materials produced through Coughlin CARES helped [Organization] share information about [event or program].

Computer screen displaying colorful business website layout.

Digital Support

Digital materials can help an organization share its message consistently online and make important information easier to find.

Potential support may include:

  • Social media graphics and posts
  • Graphic design for event promotions
  • Logo design organization branding
  • Copy for event blog, newsletter, or graphic captions
  • Basic digital campaign support

Website, hosting, advertising, and other continuing costs should only be listed as eligible after internal confirmation.

Animated team brainstorming with speech bubbles and icons.

Volunteer Support

Some organizations have the materials they need but need more people to carry out the project. Applicants may request volunteers to help support, organize, or operate an event or initiative.

Volunteer requests should explain:

  • The event or project
  • The type of help needed
  • The date, time, and location
  • The estimated number of volunteers
  • The responsibilities volunteers would perform
  • Any training, clothing, physical, or age requirements

Possible volunteer activities may include:

  • Event setup
  • Event staffing
  • Registration assistance
  • Material distribution
  • Cleanup
  • General event support

Availability note: All support depends on the project, requested schedule, available resources, volunteer availability, and CARES approval. Not every product, service, or volunteer request can be accommodated.

Who Is Eligible?

Cartoon image of the Cares Checklist
CARES eligibility at a glance

An organization must:

✓ Be a recognized 501(c)(3) nonprofit organization
✓ Be located in one of these New York counties:

Jefferson County
Lewis County
St. Lawrence County

✓ Submit a project that follows the current CARES schedule
✓ Provide enough information for Coughlin to review the organization and requested support

Coughlin Cares Heart Icon
Good to know

✓ Your organization does not need to be an existing Coughlin client.

✓ An application remains active until the organization is selected or asks to withdraw it.

✓ Applying does not guarantee selection.

✓ Support may be limited by project requirements, timing, available resources, and program approval.

✓ Review the application page for current deadlines before submitting.


[Current CARES Schedule and Apply]

How CARES Works


1. Apply or submit a nomination

An eligible nonprofit may apply directly. Community members, businesses, volunteers, and other organizations may nominate a nonprofit.

2. Coughlin reviews the information

The CARES team reviews the organization’s eligibility, requested support, timing, and project needs.

3. A selected organization discusses the project

If selected, the organization works with Coughlin to clarify the project, available resources, responsibilities, files, content, schedule, and other requirements.

4. Approved support is provided

Depending on the request and available resources, support may include approved print services, digital services, volunteer assistance, or a combination of help.

5. The organization puts the support to work

The finished materials or volunteer assistance help the organization carry out its mission and connect with its community.

6. Share the CARES journey

Coughlin and the selected organization share highlights from the project on social media—from planning and production to the completed work and its community purpose. Together, we encourage supporters to follow the journey, celebrate the organization’s mission, and help spread the word by sharing the love throughout the community.

Apply or Nominate

Which path is right for you?

Apply for your organization

Choose this option when you are authorized to provide information on behalf of an eligible nonprofit.

You may be asked about:

  • Your organization and its 501(c)(3) status
  • The community you serve
  • Your project or event
  • The support you are requesting
  • Your timeline
  • How the support will be used
  • Volunteer responsibilities, when applicable

A little preparation will make the application easier, but the process should be straightforward.


Apply for CARES Support

For nonprofit leaders, employees, board members, or authorized representatives.

Nominate a nonprofit

Nominate a nonprofit

Choose this option when you know a nonprofit doing meaningful work but are not applying on its behalf.

Be prepared to share:

  • The organization’s name
  • Its location
  • Why you are recommending it
  • What you know about its work or current needs
  • Basic contact information, when available

Nominate a Nonprofit

For community members, businesses, volunteers, clients, and supporters.


What happens after a nomination?

After receiving a nomination, the CARES team reviews the information and may contact the organization about the program. A nomination brings an organization to our attention but does not guarantee eligibility or selection. The organization may still need to complete an application before receiving support.

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Past Recipient Voices

What CARES support meant to local organizations


Encompass Recreation who brings inclusive sports and recreation to kids and families across Northern New York so that all children have an opportunity to play, learn, and grow – no matter their abilities. We helped by printing their fundraising event tickets and posters to promote the event.

Working with the Coughlin team was an absolute pleasure. They were professional, responsive, and supportive every step of the way. Their guidance made the process smooth and enjoyable, and we are grateful for their expertise and partnership.

–Kylie Schell, Founder & Executive Director


Indian River Lakes Conservancy whose mission is to protect the unique resources of the Indian River Watershed for the benefit and enrichment of present and future generations. IRLC is a community united around water, land, and biological resources as essential elements to the region’s identity, economy, and quality of life. We supported their efforts by printing their Good News update and calendar for their team and appeal letters for our community.

We’ve received wonderful feedback on how the Good News update helped people feel more connected to IRLC’s mission and the at-a-glance calendar has been a valuable resource as we head into 2026. The Coughlin staff made the entire process seamless, they were incredibly responsive and worked quickly to ensure everything was completed and delivered before the holidays. Thank you for putting a sparkle on our 2025 year end goals.

–Katie Syring, Office Manager

Indian River Lakes Conservancy whose mission is to protect the unique resources of the Indian River Watershed for the benefit and enrichment of present and future generations. IRLC is a community united around water, land, and biological resources as essential elements to the region’s identity, economy, and quality of life. We supported their efforts by printing their Good News update and calendar for their team and appeal letters for our community.

We’ve received wonderful feedback on how the Good News update helped people feel more connected to IRLC’s mission and the at-a-glance calendar has been a valuable resource as we head into 2026. The Coughlin staff made the entire process seamless, they were incredibly responsive and worked quickly to ensure everything was completed and delivered before the holidays. Thank you for putting a sparkle on our 2025 year end goals.

–Katie Syring, Office Manager

Popular Questions

What is Coughlin CARES?

Coughlin CARES is a community-support program operated by Coughlin Printing. It helps eligible local nonprofits through approved print and digital services and may also provide volunteer assistance.

What happens after an organization is selected?

A selected organization works with Coughlin to confirm the project scope, schedule, responsibilities, required files or content, and approved support.

What if my project needs change?

The project outlined in the application will serve as the basis for the CARES process, helping both the organization and Coughlin plan effectively and give the project the best chance of success. We understand that circumstances may change and will make every reasonable effort to accommodate updates to the project scope. However, changes may affect feasibility, available resources, or the original timeline and cannot always be guaranteed.

Eligibility

Who is eligible?

Eligible applicants must be recognized 501(c)(3) nonprofit organizations located in Jefferson, Lewis, or St. Lawrence County, New York.

Does our organization need to be a Coughlin client?

No. An organization does not need an existing relationship with Coughlin to apply.

Applications

How do applications work?

An authorized representative completes the CARES application with information about the nonprofit, its project, requested support, and timeline. Coughlin reviews the application for eligibility and program fit.

How long does an application remain active?

An application remains active until the organization is selected or asks Coughlin to withdraw it.

What deadlines apply?

Applications and proposed projects must follow the current schedule published on the CARES application page. Review the schedule before applying.

2026 Quarterly Project Periods
Q1: 01/01 – 03/31
Q2: 04/01 – 06/30
Q3: 07/01 – 09/30
Q4: 10/01 – 12/31

Application Deadlines
January 15
April 15
July 15
October 15

Project Deadlines
March 16
June 15
September 21
December 21

Can an organization apply again?

You must update your project needs each quarter. You may do so by one of the following methods: Email Wil, the program coordinator at wilson@coughlin.co. Call 315-755-2721 and ask for Wil. Or, you may update your application by applying again at https://coughlin.co/coughlin-cares-application-form/.

Nominations

Can anyone nominate an organization?

Yes. Community members, businesses, volunteers, and other supporters may nominate an eligible nonprofit through the nomination form.

Does a nomination guarantee support?

No. A nomination does not guarantee eligibility or selection.

Services & Support

What services may be available?

Potential services include flyers, posters, banners, brochures, event programs, signs, postcards, social graphics, website updates, and other approved print or digital support. Availability depends on the project, timing, resources, and program approval.

How much support can an organization receive?

A selected organization may receive up to $500 in approved print or digital services. If volunteer services are requested, details will be handled on a case-by-case basis upon Coughlin’s review of the request. Availability depends on need, timing, resources, and management approval of volunteer hours.

Can we request volunteers instead of printed or digital materials

Yes. An organization may request volunteer assistance for an event or initiative. The application should describe the event, location, schedule, number of volunteers needed, and the tasks they would perform. Volunteer support is subject to availability and approval.

Can support include services and volunteers?

No. The program is structured to support meaningful community initiatives while allowing Coughlin to continue serving its clients effectively. Selected organizations may choose either services or volunteer assistance, based on which option will provide the greatest benefit to their project.

Your mission matters. Let’s help more people see it.

Every local nonprofit has a story, a purpose, and people it hopes to reach. CARES offers practical support that may help an eligible organization communicate its work or carry out an important community project.


Represent an eligible nonprofit? Tell us what your organization is working on and how CARES may be able to help.

Start an application for your organization


Recommend an organization doing meaningful local work
Not sure where to begin?

Contact us when:

✓ You are uncertain whether an organization qualifies
✓ You want to discuss a potential project
✓ You need help understanding the application or nomination process
✓ You need an accessible alternative to the online form
✓ You experience a technical problem while applying

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