Skip to main content

210 COURT ST, STE 10
WATERTOWN NY 13601

315.788.8560

7602 N STATE ST
LOWVILLE NY 13367

315.376.3224

Digital Marketing

DIGITAL MARKETING SOLUTIONS FOR NORTHERN NEW YORK AND BEYOND!

Digital Marketing Plans
Digital Marketing Credits
Search Engine Optimization
E-Commerce Websites

THE PLANS

MANAGE EVERYTHING IN ONE PLACE! WITH EASY ACCESS TO GRAPHIC DESIGNERS, WEBSITE DEVELOPERS, AND MARKETING PROFESSIONALS.

Every business has different needs. Let’s find the right products and strategies to boost viewership, lead generation, and sales. Don’t see a package that works perfectly for you? Contact Sierra Garcia at digitalmedia@coughlin.co or (315) 376-3224 to develop a custom plan.

I’M READY FOR MY DIGITAL MARKETING PLAN

BUT FIRST…THE CREDITS

All of Coughlin’s integrated marketing plans include credits which can be used for customized supplemental products and services such as printed products, blog articles, advertising, mixed media, and more. Monthly credits can be combined or rolled over.

PRINT & PROMO ITEMS

Promote yourself with custom print and promotional items.

  • Business cards: 250 single-sided color
    (1 credit)
  • Review cards: 250 single-sided color
    (1 credit)
  • Posters: design and production of 50 17” x 11” glossy posters with one-sided color
    (2 credits)
  • Rack cards: design and production
    (2 credits)
  • Postcards: design and production of 500 4.25” x 5.5” one-sided color, postage not included
    (2 credits)
  • Magnets design and production of 500 full-color 2.5” x 4.125” magnets
    (2 credits)
  • Multipart forms: design and production of 2-part, single color, NCR, non-sequential forms. Choose either 250 8.5” x 11”, 500 5.5” x 8.5”, or 750 4.25” x 5.5”
    (2 credits)
  • Pens: design and production of 300 frosted dart pens with single color imprint
    (2 credits)

COPYWRITING

Make results happen with on-brand, SEO-informed content.

  • Blog article: 500-1000 words with 1-2 images
    (1 credit)
  • Press release: interview, writing, final content in PDF with suggested content for email submission, and list of recommended contacts
    (2 credits)
  • Website content: up to 4,000 words and 4 pages
    (3 credits)

DIGITAL MEDIA

Be prepared to connect with your target audience 24/7.

  • Rebrand client-created social media page: design graphics to fit templates, edit and update information
    (1 credit)
  • PowerPoint design and month of pre-show advertising at Lowville’s Town Hall Theater
    (1 credit)
  • Domain and email address
    (1 credit)
  • Search engine optimization onsite, WordPress or Joomla
    (2 credits)
  • Email newsletter: writing, design, and sending to client-provided, spam-checked list of up to 500 addresses on MailPoet or other platform
    (2 credits)
  • Logo design
    (4 credits)
  • Google Ads/Local online ads
    (4 credits)
  • Product photography
    (6 credits)
  • Landing page for special events or marketing campaigns (WordPress or Joomla)
    (6 credits)

DIGITAL MARKETING PLANS

Effective social media management lets organizations connect with the community, direct potential customers to relevant information, and track the success of advertising campaigns.

  • The Social Media Plan

    3 months minimum

    $400/month

    • Initial brainstorm and collection of marketing inventory
    • Branding resource guide and workbook developed by Coughlin Printing
    • Monthly meeting to review objectives and upcoming content, either in-person or video conference
    • Templates for client-posted content
    • Set up automatic reply on messaging platforms
    • Up to 3 social media posts per week on up to 3 social media platforms
    • Up to 3 social media Stories per week on Facebook and Instagram
    • 2 targeted ads on 1 social media platform per month, with the option to broaden the budget and reach
    • 1 round of edits and client approval prior to posting
    CREDITS: 1 Credit can be used on supplemental products and services each month. $50 of the monthly fee will be used for targeted ads.

  • The Campaign

    3 months minimum

    $400/month

    • Initial brainstorm and collection of marketing inventory
    • Branding resource guide and workbook developed by Coughlin Printing
    • Monthly meeting to review objectives and upcoming content, either in-person or video conference
    • Templates for client-posted content
    • A branded Facebook event page
    • 2 social media posts per week on up to 3 social media platforms
    • 2 social media Stories per week on Facebook and
      Instagram
    • 2 targeted ads on 1 social media platform per month, with the option to broaden the budget and reach
    CREDITS: 4 Credits can be used on supplemental products and services each month. $50 of the monthly fee will be used for targeted ads.

  • The Introduction

    for One Month

    $800/month

    • Initial brainstorm and collection of marketing inventory
    • Branding resource guide and workbook developed by Coughlin Printing
    • Business pages on Google, Yelp, and Bing, including
      copyediting the content and designing graphics to fit each template
    CREDITS: 4 Credits can be used on supplemental products and services.

SEO SERVICES

Many are searching,
it’s time to be found.

Search Engine Optimization is what could set you apart from your competitors. We know that billions of searches are entered into Google, Bing, and Yahoo every day. What are you doing to take advantage of this opportunity? Check out our packages below to start down the path of SEO enlightenment.

SEO Pricing

SEO Tune-Up:
This one-time SEO boost involves our SEO experts diving into the back end of your website to make sure your site is fine-tuned for search engine crawling. Half of what search engines are looking for is located behind the scenes so it’s essential to have it all in order. If your website is not changing often, technical optimization will have enduring effects that don’t require frequent follow-up analysis. The SEO Tune-Up package is perfect for taking you to the next level –fast.

SEO Tune-Up
$249
Includes:
  • CREATE XML SITEMAP
  • CREATE META DESCRIPTIONS
  • ADD IMAGE ALT TAGS
  • LINK OPTIMIZATION
  • HEADER AND TITLE TAG REVISION
  • CREATE GOOGLE ACCOUNTS
  • IMPROVE WEBSITE SPEED
  • ROBOT.TXT FILE
  • CMS CONFIG SETTINGS CHECK
  • AND MORE, TIME PERMITTING

Strategic SEO:
This month-to-month plan will provide you with an SEO expert and the time every month to go beyond the mere technical components of SEO. We’ll help you critically analyze your website pages and content and aid in the implementation of new ideas and strategies. When done at the highest level, SEO becomes integrated with your content and marketing strategies. Partner with Coughlin to help achieve your SEO and marketing goals.

Strategic SEO
Starting at $149/month
Includes:
  • SEO TECHNICAL TUNE-UP
  • KEYWORD RESEARCH & ANALYSIS
  • CONTENT ANALYSIS
  • IDENTIFY TARGETS
  • IMPLEMENT IDENTIFIED STRATEGIES

WITH ADDITIONAL OPTIONS:

  • MARKETING STRATEGIES
  • CONTENT CREATION
  • TARGETED EMAIL CAMPAIGN CREATION
  • AND MORE…

Book your SEO Consultation!

E-COMMERCE WEBSITES

By utilizing e-commerce, businesses can expand their reach to a larger audience, increase brand visibility, and drive sales through targeted marketing strategies.

With Coughlin’s expertise in e-commerce solutions, you can seamlessly integrate payment gateways, optimize user experience, and tap into analytics to better understand customer behavior, ultimately boosting your online presence and profitability. Join the digital revolution with Coughlin’s e-commerce solutions and unlock the full potential of your business in the online world.

Learn more about Coughlin Websites