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210 COURT ST, STE 10
WATERTOWN NY 13601

315.788.8560

Digital Marketing

PUT YOUR MESSAGE IN THE RIGHT PLACES

Digital marketing helps you engage with your audience online. Coughlin helps you build and maintain your online visibility so you can reach the people who matter to your business.

From search engine optimization and local listings to keyword research and digital strategy, we help make your online marketing efforts work together toward your broader business goals.

Search Engine Optimization
E-Commerce Websites
LOCAL LISTINGS
KEYWORD RESEARCH
BUSINESS NAME & DIGITAL IDENTITY
TARGETED DIGITAL STRATEGIES

SEO SERVICES

Many are searching,
it’s time to be found.

Search Engine Optimization is what could set you apart from your competitors. We know that billions of searches are entered into Google, Bing, and Yahoo every day. What are you doing to take advantage of this opportunity? Check out our packages below to start down the path of SEO enlightenment.

SEO Pricing

SEO Tune-Up:
This one-time SEO boost involves our SEO experts diving into the back end of your website to make sure your site is fine-tuned for search engine crawling. Half of what search engines are looking for is located behind the scenes so it’s essential to have it all in order. If your website is not changing often, technical optimization will have enduring effects that don’t require frequent follow-up analysis. The SEO Tune-Up package is perfect for taking you to the next level –fast.

SEO Tune-Up
$249
Includes:
  • CREATE XML SITEMAP
  • CREATE META DESCRIPTIONS
  • ADD IMAGE ALT TAGS
  • LINK OPTIMIZATION
  • HEADER AND TITLE TAG REVISION
  • CREATE GOOGLE ACCOUNTS
  • IMPROVE WEBSITE SPEED
  • ROBOT.TXT FILE
  • CMS CONFIG SETTINGS CHECK
  • AND MORE, TIME PERMITTING

Strategic SEO:
This month-to-month plan will provide you with an SEO expert and the time every month to go beyond the mere technical components of SEO. We’ll help you critically analyze your website pages and content and aid in the implementation of new ideas and strategies. When done at the highest level, SEO becomes integrated with your content and marketing strategies. Partner with Coughlin to help achieve your SEO and marketing goals.

Strategic SEO
Starting at $149/month
Includes:
  • SEO TECHNICAL TUNE-UP
  • KEYWORD RESEARCH & ANALYSIS
  • CONTENT ANALYSIS
  • IDENTIFY TARGETS
  • IMPLEMENT IDENTIFIED STRATEGIES

WITH ADDITIONAL OPTIONS:

  • MARKETING STRATEGIES
  • CONTENT CREATION
  • TARGETED EMAIL CAMPAIGN CREATION
  • AND MORE…

Learn More About SEO

10 Technical SEO Tips
Search Engine Optimization — Coughlin Goes Under the Hood to Talk Technical SEO
Check blog
8 Important SEO Terms to Know and Implement
The power behind google searches
Check blog
Coding for Machines and the Blind
COMMON GROUND
Check blog
Outstaffing VS Subcontracting & Outsourcing
A Closer Look & Comparison to Coughlin’s Team Outstaffing Program
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Search Yourself
If you can’t find yourself on the internet, neither can your potential costumers.
Check blog
Simple Steps for Stellar SEO
A beginner’s guide to improving your search engine ranking.
Check blog
Social Distancing Existed Before Novel Corona Virus
Social distancing is not as novel as COVID-19; staying home has been the trend for the past decade, and it isn’t going away. What is your business doing about it?
Check blog
WHY CHOOSE COUGHLIN FOR YOUR MARKETING?
A better marketing strategy starts with the right team behind it.
Check blog
Why Choose Coughlin for Your Website?
A better website starts with the right team behind it.
Check blog

Book your SEO Consultation!

E-COMMERCE WEBSITES

By utilizing e-commerce, businesses can expand their reach to a larger audience, increase brand visibility, and drive sales through targeted marketing strategies.

With Coughlin’s expertise in e-commerce solutions, you can seamlessly integrate payment gateways, optimize user experience, and tap into analytics to better understand customer behavior, ultimately boosting your online presence and profitability. Join the digital revolution with Coughlin’s e-commerce solutions and unlock the full potential of your business in the online world.

Learn more about Coughlin Websites

LOCAL LISTINGS

BE FOUND WHERE PEOPLE ARE SEARCHING

Your business information should be accurate and consistent wherever customers search for you online. We can help establish, update, and maintain local listings so your business name, address, phone number, website, hours, and other important information are represented correctly across major search and directory platforms.

Whether you’ve moved, changed your phone number, updated your business name, or simply haven’t reviewed your listings in years, we can help make sure customers are finding accurate information when they search for you.

KEYWORD RESEARCH

KNOW WHAT YOUR AUDIENCE IS SEARCHING FOR

The words people use when searching online aren’t always the words a business uses to describe what it does. We can research the terms and phrases your audience is actually using and apply those findings to your website content, SEO, and other digital marketing decisions.

A heating contractor may discover that customers are searching for “boiler repair” more often than “boiler service.” A municipality may find that residents commonly search for “pay property taxes,” “building permits,” or “trash collection schedule.” Understanding those searches helps us shape digital content around the language your audience is already using.

BUSINESS NAME
& DIGITAL IDENTITY

START WITH A NAME THAT CAN WORK ONLINE

A good business name needs to work in more places than just your sign or business card. We can research potential business names, domain names, and social media handles to help identify opportunities and potential conflicts before you commit to a new identity.

When you’re launching a new business or rebranding an existing one, we can compare potential names and investigate available domains and social handles to help you establish a consistent and usable digital presence from the start.

TARGETED DIGITAL STRATEGIES

FOCUS YOUR DIGITAL EFFORTS

There are countless ways to market a business online. We can help identify digital opportunities that make sense for your business, audience, and goals — and determine where your time and resources are best spent.

A local service business may benefit more from improving its Google presence and website search visibility than from trying to maintain multiple social media channels. An organization launching a new service may need a combination of website content, search optimization, email, and digital advertising to help its existing audience find out about it.

We help you focus on the digital activities that support what you’re trying to accomplish rather than simply trying to do everything online.

BRING YOUR DIGITAL PIECES TOGETHER

Digital marketing works best when the individual pieces support one another. Your website, search presence, listings, keywords, and other digital efforts can each play a role in helping your audience find you and understand what you offer.

Whether you need to improve one part of your digital presence or are trying to figure out where to focus next, we can help you identify practical opportunities and connect them to the rest of your marketing.

READY TO EXTEND YOUR REACH?

Collaborate with Coughlin.

Let’s talk about where your digital presence is today, where you want it to go, and which pieces can help you get there.

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