Small Business Coaching

HELPING YOU CREATE STRATEGIES FOR BUSINESS GROWTH

SMALL BUSINESS COACHING IN WATERTOWN, LOWVILLE AND NORTHERN NEW YORK.

Small business coaching with
A.S.P.I.R.E.

Do you want to take your business to the next level? Partner with us to develop effective strategies for business growth as we journey together through the ASPIRE coaching framework. Modeled after our brand values, this simple process will help you stay focused and ensure your goals stay aligned with your vision.

Learn more about A.S.P.I.R.E.

DISCOVER TOGETHER

At the heart of our small business coaching process is our ASPIRE model, a structured yet flexible framework designed to help you achieve your goals and drive sustainable success. It begins with Analyze, where we dive deep into your current situation to identify strengths, challenges, and opportunities. Next, we Set Goals that are clear, achievable, and aligned with your vision. Then, we Plan effective strategies for business success that will guide you in making those goals a reality.

Once ready, it’s time to Implement these plans, putting your strategies into action. Throughout the process, we Review the results to ensure everything is on track. The process is designed to be a long-term partnership as we seek to Evolve, continuously adapting and refining your approach to stay ahead of the curve and continue to grow. Through ASPIRE, you’ll gain clarity, momentum, and the tools to navigate your business journey with confidence.

Culture and leadership

We believe that leaders drive culture and team success reflects leadership. Small business coaching with Coughlin helps you develop effective leadership skills that can boost morale and enhance your team’s performance. We partner with you to create a culture that empowers your team to reach their full potential and strengthens both client and community relationships. By focusing on individual development and team dynamics, we’ll support you in fostering a culture of growth-minded individuals who ASPIRE to grow as leaders and help your business succeed.

Strategies for business growth

Our small business coaching sessions assist you in clarifying your vision, setting and tracking goals, aligning strategy with your mission, and planning for growth. We put a mentor in your corner that offers a fresh perspective, helps you stay focused, recommends strategies for success, and holds you accountable throughout the partnership. Rather than tell you what to do, we help you succeed by providing ongoing guidance and support through tailored small business coaching sessions over time, on your time. We ask you tough questions, use experience to make recommendations, and guide you to your own solutions.

I ASPIRE to go Higher

Work with Wil –
Our Certified Business Coach

Wilson Pennell has over twelve years of leadership experience in food service, retail, and administrative roles. He is a servant leader who models behavior through leadership by example and living personal values. Wil is an army veteran with a master’s degree in business administration and a 2024 graduate of Naturally Lewis’ Leadership Academy. He serves on the board of his church and is an authorized notary in New York state.

Wil has proven success in engaging employees in developing strategies for business growth, motivating employees to enhance their productivity, and fostering values-driven culture to boost morale. He’s also had success in helping business owners improve their operations, systemize sales and service processes, reduce costs, and increase sales. Wil can help with these and more.

Call his office directly at 315-755-2721 to setup a free consultation and see what Wil can do to support you!

Cartoon man working happily on computer.

FREQUENTLY ASKED QUESTIONS

What is Small Business Coaching?

Structured guidance from our certified business coach
One-on-one personalized, one-hour strategy chats
Action planning to address specific issues and challenges
Support to follow-through on committed actions
Follow-up to check on progress and adjust as needed
Focused on mindset, behavior change, accountability, and growth

What can a Small Business Coach do for me?

Working with a coach helps support the success of your business by helping you:

Identify areas of improvement within your business operation
Develop strategies for growth and success
Enhance your leadership, strategic thinking, and operational skills
Overcome your biggest obstacles and conquer your challenge
Set meaningful goals that stay aligned with your mission and vision
Create action plans or steps to help you achieve those goals
Improve individual and team performance

Why get Small Business Coaching from Coughlin?

People are our passion and part of our mission is to invest time in sharing our industry expertise and skills with business owners like you. Our goal is to help create strategies for business growth that will support you, your team, and help your business succeed.

Wil Pennell, our certified business coach, brings four years of experience coaching franchise owners alongside twelve years in leadership roles within the food service and retail industries. He has guided business owners and managers in developing effective strategies for business growth that enhance employee morale, engagement, and productivity. Above all, Wil’s dedication to developing people drives his passion for fostering a coaching culture in every company he partners with, ensuring lasting positive impact.

What exactly do I get with Small Business Coaching from Coughlin?

You receive personalized, one-on-one guidance from our certified business coach who serves as your mentor. A session guide is provided to help you capture strategies and committed actions. The conversation will be geared toward developing a tailored approach to overcome your specific business challenges.

You’ll receive a follow-up email with agreed-upon action steps to help you reach your goals. Each session builds on the last to maintain momentum, and you may get supplementary resource guides and tools to support your progress. This structured approach keeps you moving forward with confidence.

How much does Small Business Coaching with Coughlin Cost?

Each one-hour small business coaching session costs $150. Long-term contracts and group sessions with discounts may be available. If you require coaching after hours or at your location, please contact us for a quote.

Let’s do this!