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210 COURT ST, STE 10
WATERTOWN NY 13601

315.788.8560

MAKE YOUR MARKETING BETTER

Your marketing is stronger when print and digital work together. At Coughlin, we help you connect the pieces—from printed materials that make a lasting impression to digital tools that engage your audience.

Whether you’re building awareness, reaching new customers, or staying in touch with the ones you have, we’ll help you get more from your marketing efforts.

A BRAND PEOPLE RECOGNIZE

Your brand is more than a logo. It’s how your business looks, sounds and feels wherever people encounter it. Whether you’re building a brand from the ground up or bringing some consistency to what you already have, we can help establish the foundation and carry it through your marketing.

Research and create brand identity

Establish clear brand guidelines

Support a brand refresh

Marketing and print design

PRINT THAT MAKES AN IMPRESSION

Print gives your audience something tangible to see, hold and remember. From everyday marketing materials to direct mail and trade show displays, we help you create print that reflects your brand and puts your message in the right hands.

  • Graphic and logo design
  • Direct mail and mailing lists
  • Promotional products
  • Trade shows and displays

DIGITAL THAT EXTENDS YOUR REACH

Digital marketing gives your message a way to go further. We can help you build and maintain the digital pieces that support your brand, reach your audience and keep your business visible.

  • SEO for business, municipal, and e-commerce websites on Word Press and Joomla
  • Local listings for Google, Bing, Places, and Yelp
  • Key word searching
  • Business name discovery, researching domain names, and social handles
  • Targeted marketing strategies

A TEAM THAT CAN HELP GET IT DONE

Sometimes you have the strategy but need more hands to put it into action. With Coughlin’s Team Outstaffing, you gain access to marketing design specialists who can work as an extension of your team. From individual projects to ongoing marketing support, we can help move your priorities forward while keeping your brand and goals in focus.

COACHING WHEN YOU NEED A PLAN

You don’t always need someone to do the work for you. Sometimes you just need another perspective, a little direction and a practical plan. Our business coaching can help you clarify priorities, organize upcoming work and connect individual projects to your larger goals.

HOW WE WORK TOGETHER

Step 1

START THE CONVERSATION

Tell us what you’re working toward, what you need help with and where you’re feeling stuck. We’ll start there.

Step 2

TAKE INVENTORY

We’ll look at your brand, existing marketing, goals and upcoming priorities to identify what’s working, what’s missing and where we can help.

Step 3

CONNECT THE PIECES

We’ll develop the right mix of print, digital, branding and support to move your marketing forward—without forcing you into a package that doesn’t fit.

Step 4

GET TO WORK

We’ll help manage the projects, keep you involved along the way, and make sure what we create stays true to your brand.

YOUR CONNECTION
TO LOCALLY CRAFTED ADVERTISING

Marketing works best when the pieces work together. Coughlin brings more than 130 years of printing experience together with digital expertise, creative services, strategy and practical support to help you reach the people who matter to your business.

Whether you need one project or help connecting it all, we’re here to collaborate, create and help you connect with your audience.

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