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INTEGRATED MARKETING PLANS


Marketing solutions for NNY (and beyond!)

Manage everything in one place!

With easy access to graphic designers, website developers, and marketing professionals.

All-inclusive packages give the benefit of meaningful digital content, a unified social media presence, consistent brand identity, result-driven goals, and so much more – without needing to keep track of the latest digital marketing trends or social media algorithm updates. Each package in this program includes a monthly strategy meeting with Coughlin’s Digital Media Specialist, informative branding workbook, and a full menu of customizable marketing products, with options that can be tailored to reach specific goals.

The plans

Every business has different needs. Let’s find the right products and strategies to boost viewership, lead generation, and sales. Don’t see a package that works perfectly for you? Contact Sierra Garcia at digitalmedia@coughlin.co or (315) 376-3224 to develop a custom plan.

THE SOCIAL MEDIA PLAN

$400/month, 3 months minimum. 1 Credit can be used on supplemental products and services each month. $50 of the monthly fee will be used for targeted ads.

Effective social media management lets organizations connect with the community, direct potential customers to relevant information, and track the success of advertising campaigns.

  • Initial brainstorm and collection of marketing inventory
  • Branding resource guide and workbook developed by Coughlin Printing
  • Monthly meeting to review objectives and upcoming content, either in-person or video conference
  • Templates for client-posted content
  • Set up automatic reply on messaging platforms
  • Up to 3 social media posts per week on up to 3 social media platforms
  • Up to 3 social media Stories per week on Facebook and Instagram
  • 2 targeted ads on 1 social media platform per month, with the option to broaden the budget and reach
  • 1 round of edits and client approval prior to posting

The Campaign

$500/month, 2 months minimum. 4 Credits can be used on supplemental products and services each month. $50 of the monthly fee will be used for targeted ads.

Build a full-service, targeted marketing plan utilizing a variety of platforms, products, and services to promote your event or specific goal.

  • Initial brainstorm and collection of marketing inventory
  • Branding resource guide and workbook developed by Coughlin Printing
  • Monthly meeting to review objectives and upcoming content, either in-person or video conference
  • Templates for client-posted content
  • A branded Facebook event page
  • 2 social media posts per week on up to 3 social media platforms
  • 2 social media Stories per week on Facebook and Instagram
  • 2 targeted ads on 1 social media platform per month, with the option to broaden the budget and reach

THE INTRODUCTION

$800. 4 Credits can be used on supplemental products and services.

Launch (or refresh!) your brand with an intensive month resulting in customized print products, digital media, and strategy development.

  • Initial brainstorm and collection of marketing inventory
  • Branding resource guide and workbook developed by Coughlin Printing
  • Business pages on Google, Yelp, and Bing, including copyediting the content and designing graphics to fit each template

The credits

All of Coughlin’s integrated marketing plans include credits which can be used for customized supplemental products and services such as printed products, blog articles, advertising, mixed media, and more. Monthly credits can be combined or rolled over.

PRINT & PROMO ITEMS

Promote yourself with custom print and promotional items.
  • Business cards: 250 single-sided color (1 credit)
  • Review cards: 250 single-sided color (1 credit)
  • Posters: design and production of 50 17” x 11” glossy posters with one-sided color (2 credits)
  • Rack cards: design and production (2 credits)
  • Postcards: design and production of 500 4.25” x 5.5” one-sided color, postage not included (2 credits)
  • Magnets design and production of 500 full-color 2.5” x 4.125” magnets (2 credits)
  • Multipart forms: design and production of 2-part, single color, NCR, non-sequential forms. Choose either 250 8.5” x 11”, 500 5.5” x 8.5”, or 750 4.25” x 5.5” (2 credits)
  • Pens: design and production of 300 frosted dart pens with single color imprint (2 credits)

DIGITAL MEDIA

Be prepared to connect with your target audience 24/7.
  • Rebrand client-created social media page: design graphics to fit templates, edit and update information (1 credit)
  • PowerPoint design and month of pre-show advertising at Lowville’s Town Hall Theater (1 credit)
  • Domain and email address (1 credit)
  • Search engine optimization” onsite, WordPress or Joomla (2 credits)
  • Email newsletter: writing, design, and sending to client-provided, spam-checked list of up to 500 addresses on MailPoet or other platform (2 credits)
  • Logo design (4 credits)
  • Google Ads/Local online ads (4 credits)
  • Product photography (6 credits)
  • Landing page for special events or marketing campaigns (WordPress or Joomla) (6 credits)

COPYWRITING

Make results happen with on-brand, SEO-informed content.
  • Blog article: 500-1000 words with 1-2 images (1 credit)
  • Press release: interview, writing, final content in PDF with suggested content for email submission, and list of recommended contacts (2 credits)
  • Website content: up to 4,000 words and 4 pages (3 credits)

The process

Working together is really simple…

STEP 1

Fill out the contact form below

You can schedule a free consultation to learn more, or request a brand resource guide to get started right away.
STEP 2

Take inventory

Meet with our Digital Media Specialist to go over the brand guide, your marketing goals, what brand assets you already have, and which package is the best fit. This is a creative brainstorming and strategy session all rolled into one.
STEP 3

Time to work

We’ll make sure Coughlin has everything we need to finish the projects, and we’ll send you proofs to get your feedback along the way.
STEP 4

Follow up

If your marketing package spans multiple months, we’ll schedule a monthly check-in meeting to analyze how things are going and make sure everything’s on track for the future.

Let’s work together!

Fill out our simple little form and lets get connected!


Marketing (Let's work together)
*Coughlin Printing is a member of Naturally Lewis’ DBA Program, which provides financial assistance to Lewis County businesses. Ask us how you could receive a $200 discount off the cost of your marketing package!