Social Media Management

We can help you manage your marketing.

We make whatever it takes to reach your goals. Welcome to marketing in a world filled with digital and printed media.

What We Offer

Coughlin’s integrated marketing packages combine 130 years of printing experience with 21st century digital innovation so everything can be designed, strategized, and managed from one convenient place.

Each package in this program offers customizable marketing products, with options that can be tailored to reach specific goals.

All-inclusive marketing packages give our partners the benefit of meaningful digital content, a unified social meda presence, consistent brand identity, result-driven goals, and so much more - without needing to keep track of the latest digital marketing trends or social media algorithim updates. Life is better with a little collaboration.

Integrated Marketing Plans

Choose the marketing package that fits your needs. Each plan includes a branding workbook. We want to dig deep into your company’s mission, services, and goals – and share it with the people who need to know.


The Plans

Every business has different needs. Let's find the right products and strategies to boost viewership, lead generation, and sales.


  • The Social Media Plan

    Efficient social media management for effective communication

    Connect with the community, direct potential customers to relevant information, and track the success of advertising campaigns.

    • Initial brainstorm and collection of marketing inventory
    • Branding resource guide and workbook developed by Coughlin Printing
    • Monthly meeting to review objectives and upcoming content, either in-person or video conference
    • Templates for client-posted content
    • Set up automatic reply on messaging platforms
    • 3 social media posts per week on up to 3 social media platforms
    • 3 social media Stories per week on Facebook and Instagram
    • 2 targeted ads on 1 social media platform per month, with the option to broaden the budget and reach
    • 1 round of edits and client approval prior to posting

    1 credit per month be used on supplemental products and services
    $50 of your monthly fee will be used for targeted ads. 

    * see the CREDITS section to find out your options. Monthly credits can be combined or rolled over but not used in advance.

  • The Campaign

    A full-service, targeted marketing plan with a full menu of options

    Build a marketing plan utilizing a variety of platforms, products, and services to promote your event or specific goal.

    • Initial brainstorm and collection of marketing inventory
    • Branding resource guide and workbook developed by Coughlin Printing
    • Monthly meeting to review objectives and upcoming content, either in-person or video conference
    • Templates for client-posted content
    • A branded Facebook event page
    • 2 social media posts per week on up to 3 social media platforms
    • 2 social media Stories per week on Facebook and Instagram
    • 2 targeted ads on 1 social media platform per month, with the option to broaden the budget and reach

    4 credits per month be used on supplemental products and services
    $50 of your monthly fee will be used for targeted ads. 

    * see the CREDITS section to find out your options. Monthly credits can be combined or rolled over but not used in advance.

  • The Introduction

    Customized print products and digital media to launch (or refresh!) your brand

    This package offers focused design options for an efficient month of brand development with long-lasting results.

    • Initial brainstorm and collection of marketing inventory
    • Branding resource guide and workbook developed by Coughlin Printing
    • Business pages on Google, Yelp, and Bing, including copyediting the content and designing graphics to fit each template

    4 credits to be used on supplemental products and services

    * see the CREDITS section to find out your options

The Credits

All plans include credits which can be used for supplemental products and services such as printed products, blog articles, advertising, mixed media and more.


  • Copywriting

    Have us put words in your mouth.

    Copywriting and copyediting

    • blog article (500-1000 words with 1-2 images) (1 credit)
    • press release (interview, writing, final content in PDF with suggested content for email submission, and list of recommended contacts) (2 credits)
    • website content (up to 4,000 words and 4 pages) (3 credits)
  • Digital Media

    Professional design services to help you create and promote your brand
    • Rebrand client-created social media page (design graphics to fit templates, edit and update information) (1 credit)
    • PowerPoint design and month of pre-show advertising at Lowville’s Town Hall Theater (1 credit)
    • domain and email address (1)
    • search engine optimization (onsite, Wordpress or Joomla) (2 credits)
    • email newsletter (writing, design, and sending to client-provided, spam-checked list of up to 500 addresses on MailPoet or other platform) (2 credits)
    • logo design (4 credits)
    • Google Ads/local online ads (4 credits)
    • product photography (6 credits)
    • landing page for special events or marketing campaigns (Wordpress or Joomla) (6 credits)

     

  • Print & Promo Items

    Promote yourself with custom print and promotional items.
    • business cards (250 single-sided color) (1 credit)
    • review placard (design and production) (1 credit)
    • posters (design and production of 50 17” x 11” glossy posters with one-sided color) (2 credits)
    • rack cards (design and production) (2 credits)
    • postcards (design and production of 500 4.25” x 5.5” one-sided color, postage not included) (2 credits)
    • magnets (design and production of 500 full-color 2.5” x 4.125” magnets (2 credits)
    • multipart forms (design and production of 2-part, single color, NCR, non-sequential forms. Choose either 250 8.5” x 11”, 500 5.5” x 8.5”, or 750 4.25” x 5.5”) (2 credits)
    • pens (design and production of 300 frosted dart pens with single color imprint) (2 credits)
    • ad space on local menu or placemat (design and production) (3 credits)

The Pricing

The Social Media Plan

$400/mo

3 month min.

The Campaign

$500/mo

2 month min.

The Introduction

$800/mo

1 month min.

The Process

Working together is really simple...

Step 1.

Fill out the contact form below. You can schedule a free consultation to learn more, or request a brand resource guide to get started right away.

Step 2.

Take inventory. Meet with our Digital Media Specialist to go over the brand guide, your marketing goals, what brand assets you already have, and which package is the best fit. This is a creative brainstorm and strategy session all rolled into one.

Step 3.

Time to work. We'll make sure Coughlin has everything we need to finish the projects, and we'll send you proofs to get your feedback along the way.

Step 4.

Follow up. If your marketing package spans multiple months, we'll schedule a monthly check-in meeting to analyze how things are going and make sure everything's on track for the future.

Let's Work Together!

Fill out our simple little form and lets get connected!

*Coughlin Printing is a member of Naturally Lewis’ DBA Program, which provides assistance to Lewis County businesses. Ask us how you could receive a $600 discount off the cost of your marketing package!

Offices in Lowville and Watertown. Collaboration everywhere.

Watertown

Lowville

Address

210 Court St Suite 10
Watertown, NY 13601

Store Hours

Monday to Friday 8am-5pm

Phone: 315-788-8560 
Fax: 315-836-0043

Address

7602 North State St
Lowville, NY 13367

Store Hours

Monday CLOSED
Tuesday to Friday 9am-5pm

Phone: 315-376-3224
Fax: 315-376-7925

Watertown

Address

210 Court St Suite 10
Watertown, NY 13601

Store Hours

Mon-Fri 8am-5pm

Phone: 315-788-8560
Fax: 315-836-0043

Lowville

Address

7602 North State St
Lowville, NY 13367

Store Hours

Mon-CLOSED | Tues - Fri 9am-5pm

Phone: 315-376-3224
Fax: 315-376-7925

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Coughlin Printing Group is the combination of people, resources and experience from the Coughlin Company, AMF Printing, Benjamin Printing and West Side Printery. Though we predominantly service Jefferson, Lewis, and St. Lawrence counties of Upstate New York, our region for both printing and website design has spread across the northeast US. We are proud of our printing heritage and the way that we have adapted to marry digital products to each of our print items.

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