Skip to main content

Business Coaching


As a business owner you wear many hats and juggle the various demands of your business. There are times you struggle seeing your vision come to life or even get forced to put your goals on hold to face unforeseen challenges. ‘The struggle is real,’ as they say.

We recognize you may need support to put things in perspective, gather resources, develop plans, put them into action, track results, establish accountability, and the list goes on. Sometimes, just having an outside perspective and accountability makes things happen.

Let’s collaborate
to develop strategies to support your mission, reach your goals and move your business forward!


A.S.P.I.R.E to take your business to the next level. Partner with us to develop clearly defined and measurable strategies to overcome the biggest obstacles getting in the way of achieving your goals.

Together we journey through our ASPIRE coaching framework and flex it to your specific needs and situation. Collaborate with us for support of your mission and help to bring your vision to life in these areas:

Marketing, Branding & Social Media

Connect with your audience, build a community of brand fans, and promote your products and services with our broad range of print, digital, and marketing strategy solutions.

Strategy, Growth & Development

Implement strategic planning to set specific goals that are measurable, achievable, and time-bound (SMART). Utilize after action reviews to track progress, plan follow-up measures and follow through on stated objectives, and realign any straying strategies with your vision and mission.

Management, Culture & Leadership

Develop and enhance leadership skills, team collaboration, and individual performance. Implement strategies to foster an engaging and collaborative culture that drives business results with initiatives that empower your employees and wow your customers.

Operations, Systems & Procedures

Maximize operational effectiveness of processes and improve overall efficiency. Identify inefficiencies, reduce bottlenecks, and streamline workflows to optimize productivity and cost savings.

Frequently Asked Questions

Why coaching from Coughlin?

People are our passion and part of our mission is to invest time sharing our industry expertise and resources with local business owners like you so that you have tools and strategies to support your team and help your business succeed.

We have a team of professionals with proven success in their respective fields: printing, web and graphic design, social media, marketing, SEO, mailing, and administration. Partner with us to leverage our 138+ years of knowledge and tap our various resources.

Wilson Pennell, our certified business coach, has four years of experience coaching food service franchise owners and twelve years in leadership roles. He holds a master’s degree in business administration and his commitment to developing people fuels his desire to foster a coaching culture with all companies he partners with.

How much does it cost?

Each one-hour session costs $150. Long term contracts with discounts may be available.

What do I get?

You will receive a pre-session email to set expectations and distribute the session guide. The session will follow along with the guide but with room to flex to unanticipated needs that come up during the conversation. You then receive a follow-up session email with actionable items and/or strategies to achieve your desired outcomes.

# By the numbers:

Here are a couple statistics that reveal the value small business coaching can bring to your business:

increase in work performance

Coaching clients reported an increase of 70% in work performance and an average ROI of 3.44 times what they put into coaching.

~ International Coach Federation (ICF)

increase in employee rentention

When companies invest in coaching for their teams, they realized 70% improvement in work performance, relationships, & communication. Also reported in this research is that business coaching led to a 53% increase in employee retention.

~ American Management Association (AMA)

higher rentention with coaching

Organizations with strong coaching cultures have a 12% higher employee retention rate compared to those who do not have such cultures.

~ Human Capital Institute

These are just a few stats but collectively suggest that business coaching can benefit your business in terms of profitability, productivity, goal achievement, and employee satisfaction.

I’m In! How do I get started?

Call Wil at 315-755-2721 to book your free consultation or fill out the form below.

Ready to start growing?