marketing products & services

Placemat Advertising

Perhaps the most affordable, longest lasting, positive form of marketing in the region, placemat ads get your company, event or candidate out in front of the masses. We have routes in Carthage, Lowville, Tug Hill and the 1000 Islands Region. For pennies an ad, you can be in each eatery in a route.

View routes and pricing here...

Cross Media Marketing

Cross media strategies have been shown to produce an approximately
+20% increase in the response rate for marketing campaigns.

Coughlin is pleased to be one of very few companies that can manage both your print and digital marketing in-house, allowing you to work with one company for all of your marketing collateral. Our clients enjoy the benefit of contracting one company for all their design work, which allows consistent asthetic across all their marketing pieces. That atop our professional products and services makes us truly the one stop shop for your cross media marketing needs.

Print Marketing

Print based marketing is on the rise and is effective. Most businesses ignore the fact that common business products like business cards, letterhead, envelopes and invoices are, indeed, marketing their business. The next tier of print marketing involves pieces like posters, signage, rack cards, flyers and product line brochures that allow you to communicate your products and services with potential clients.

At Coughlin, we have the capabilities to design, print and prepare all of your print collateral to make sure that your message gets across consistently and professionally. We are the one stop shop for your print marketing materials.

Direct Mail Campaigns

The biggest growth in print marketing has been in the direct mail arena. We've made a great effort to keep up with this growth because it is our job to make your job simple.

We know how to help you craft and deliver the right piece to the right audience. Not only will we print your marketing pieces, but we will also mail them to your client list or a select group of postal routes. We can even get you a mailing list based on census data to target more specific markets. We take the stress out of direct mail by preparing your USPS paperwork, making sure your pieces are post office friendly & even hand delivering them to the post office on your behalf.

Some of the other mailing services we offer include: combine mailing lists, merge/purge (duplicate elimination), match addresses against the United States Postal Service national database for CASS Certification; correct zip codes; apply your addresses and individual bar codes directly onto your mailing pieces.

Digital Marketing

The Internet has changed the way we market. Product brochures are no longer sufficient as your entire marketing approach. A robust marketing approach requires the addition of digital counterparts to your printed materials.

Coughlin offers professional website services as a digital foundation. Our simple to navigate websites are all designed to be organically search engine friendly, intuitive and fast loading. From there we implement the power of social media, using your existing networks or getting you started. We have tools that make it easy for you to manage both your site and social media, saving you a lot of time and money.

Email Campaigns

We also offer marketing through email campaigns. Our web-based software includes features to make sure your campaign looks great in all email programs and won't get sent to spam folders. You can track opens, clicks, links that people have visited, social shares and more. A particularly powerful feature is "segments," which allows you to analyze what people click, create new lists, and send targeted emails based on those lists.

Integrating your social media, your website and your email campaigns into one package, we use Google Analytics to let you adjust, improve, track and refine your entire digital marketing process.

Trade Show Displays

Trade shows are busy places. Your booth or display needs to communicate your message clearly, accurately and professionally. Our trade show products do exactly that. We offer table skirts, retractable tabletop banners, floor displays and more. Add this to your printed marketing pieces, and your trade show presence will be impressive and cohesive.

Direct Mail [clear]

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WATERTOWN

210 COURT ST. STE 10
WATERTOWN, NY 13601
PHONE: 315.788.8560
FAX: 315.836.0043



STORE HOURS:
MONDAY-FRIDAY
8:00 am - 5:00 pm

 email this store


MON-THUR
9 am - 5 pm
FRI 'til 4:30 pm

LOWVILLE

7602 NORTH STATE ST
LOWVILLE, NY 13367
PHONE: 315.376.3224
FAX: 315.376.7925


STORE HOURS:
MONDAY-THURSDAY
9:00 am - 5:00 pm
FRIDAY 'til 4:30 pm
 email this store