Written by Ken LaLone on March 05, 2024
Tagged with Mailing, Marketing
IS IT WORTH THE EFFORT?
We won’t bore you with the reports, but these articles by Business Wire and the American Marketing Association are great resources that show how direct mail marketing is more than twice as effective as email marketing.
BUT CAN I SAVE MONEY AND BE MORE EFFECTIVE?
Yep! At Coughlin, our last fifteen customer bulk mailings saved over $6,500 in postage than if they were done with first-class postage.
IS BULK MAILING OVERWHELMING?
It can be, but it doesn’t have t…
