Social distancing is not as novel as COVID-19; staying home has been the trend for the past decade, and it isn’t going away. What is your business doing about it?
Life in the modern world has changed dramatically these last few months… or has it? Check every statistical report during the corona virus and you'll see that numbers regarding time spent online, time spent in virtual meetings, ecommerce spending, and food deliveries, etc. have all increased. Not a huge surprise. That said, these same figures were already on their way up pre-COVID. Increased online shopping trends could be seen in the rise of Amazon as well as Walmart’s valiant efforts to vamp up their online experience. Uber Eats, Seamless, GrubHub, DoorDash, and Postmates (among many others) have popped up and become household names in just a few years’ time. You've all seen advertisements for and likely participate in a monthly subscription that mails goods to your home (Dollar Shave Club, Hello Fresh, Scentbird, "the you-name-it monthly box of goodies"). Zoom, Skype, WhatsApp, FaceTime, Microsoft Teams, Google Hangouts, and their contemporaries had all existed for years before the virus struck the earth. We get it, man! What’s the big deal? Here’s the deal – social distancing is not as novel as COVID-19; staying at home has been the trend for the past decade, and it isn’t going away.
This article was not created to be an analysis about human nature and "stay home culture" or the morality of the times we live in… I’ve neither patience nor credentials to pretend to embark on that quest. I am, however, offering analysis from a business and marketing perspective considering the trends. It is a fact that more people have been working from home, ordering food to the home, connecting with others virtually, and using the internet more than ever before. It is a fact that COVID-19 has contributed to this behavior in recent months. The Corona Virus did not create a new gait, it merely dug its heels into the stirrups of the trotting horse. We are now at a full canter. It is my prediction that the level of social distancing behavior will not return to its pre-COVID state after the virus subsides; I believe that the number of people and level of distancing will certainly taper down to an extent, but that the trend will continue upward.
What I hope to relay to you (apart from esoteric equine vocabulary) is how your business can respond to the current and coming times, to those that we had already been approaching but, until recently, had not fully arrived. Less in-person social interaction means your company needs to exist in the non-physical world. Do you have an up-to-date Google listing? Do you have a website? If your business is undiscoverable on the internet you may as well not exist at all! The challenge for any business is knowing how to respond to trends. How can you stay ahead of the curve and capitalize on the way the world is moving around you? Read on for a few pointers.
"The Corona Virus did not create a new gait, it merely dug its heels into the stirrups of the trotting horse. We are now at a full canter."
The following 3 items are necessary for the growing business in 2020, moving forward. If you have them, great! The next step is improving upon your tools (see bulleted points).
You don't have to figure it all out yourself. Coughlin is here to help! Fill out our contact form, give us a call, stop into one of our locations (you'll notice our homepage displays our COVID-19 modified schedule).