When I moved to Lewis County, it was easy to fall in love with the sense of community, the outdoor activities, even the drastic change in seasons. It was harder to get used to how people sometimes give directions to new places. Friends would be overly descriptive about the hills, turns, trees, and other landmarks. A bonus challenge? Sometimes the landmarks would be buildings that had since been torn down or remodeled.
When I’m going to a new place, I want an address and clear directions from Google Maps. Not an adventure.
A website domain – the unique address for your company’s website – should provide the same adventure-free experience as driving to a friend’s house. Be welcoming. Easy to find. A place that encourages people to visit, again and again. As one of the most defining elements of your brand, there can be a lot of pressure when choosing a domain.