Connecting with your customers is a team effort.
84% of 25–30 year olds use Facebook. 75% of 18–24 year olds use Instagram. There are plenty more statistics, but they all boil down to this: people use social media. Social media platforms like Facebook are great networking tools to help get a customer in the door. They are the place to share updates about new policies or products, go behind-the-scenes of an upcoming event, get personal and introduce your team.
Social Media demographics (2023)
The real destination, however, is your website.
If Facebook, Instagram, and all the other social media platforms are the casual dinner conversation with your customers, your website is the house. Build it well, and make people feel at home. This is where customers get answers, information, and products. It is the introduction and final decision, all at once.
While plenty of information can be (and should be) shared on social media, platforms such as Facebook are not an alternative to a website.
1: Be found.
Customers don’t want to search forever.
243,055 new photos are uploaded to Facebook every minute (link to source). That’s a lot of information that can be easily lost and forgotten as someone scrolls by. It also assumes the algorithms have put your post in front of someone! You can’t depend on algorithms or people digging through to find your amazing post. When a potential customer is ready to make a decision, they’ll head to Google. A website with good SEO (Search Engine Optimization) will pop right up, waiting with open arms.
2: Unleash Creativity.
Custom work is part of the deal.
Social media is a place to show off your creative side, but without control over the user interface, regulations, and ads surrounding your content. Designing a website is a custom project from the very beginning. Include an online store, interactive forms, blogs, news… or not! Working with a website designer gives you full creative control beyond Facebook’s limited branding options, so you can truly show consumers what you do!
3: Invest Long-Term.
Don’t lose everything you’ve worked for.
Ideally, your business already has a presence on Facebook, Instagram, LinkedIn, TikTok, and any other social media platforms that make sense for your goals. That’s where people are spending time right now. But what happens when your target audience moves on to something else? Facebook might not be the best choice in the future. Investing in a website gives you one place to showcase your information, important announcements, and services. No matter what social media platform is the current favorite, you can always lead people right to your website.
4: Keep Growing.
Dream it. We’ll help build it.
Your website should change as your company grows. Everything can be organized and updated in the perfect way to help your customers find the information they need. Use analytical tools to learn who is looking for you, how they found you, and other information that can help grow your business.
Don’t choose. Use both social media and a website in your communication strategy.
Getting your business online is easier than you think! Coughlin’s website design department is ready to create, redesign, or refresh your website! We’ll make sure your website is accessible, beautiful, and ready for everyone searching for you.
