84% of 25–30 year olds use Facebook. 75% of 18–24 year olds use Instagram. There are plenty more statistics, but they all boil down to this: people use social media. Social media platforms like Facebook are great networking tools to help get a customer in the door. They are the place to share updates about new policies or products, go behind-the-scenes of an upcoming event, get personal and introduce your team.
The real destination, however, is your website.