If Facebook, Instagram, and all the other social media platforms are the casual dinner conversation with your customers, your website is the house. Build it well, and make people feel at home. This is where customers get answers, information, and products. It is the introduction and final decision, all at once.
While plenty of information can be (and should be) shared on social media, platforms such as Facebook are not an alternative to a website.
Four reasons to have a website for your company:
243,055 new photos are uploaded to Facebook every minute. That's a lot of information that can be easily lost and forgotten as someone scrolls by. It also assumes the algorithms have put your post in front of someone! You can't depend on algorithms or people digging through to find your amazing post. When a potential customer is ready to make a decision, they'll head to Google. A website with good SEO (Search Engine Optimization) will pop right up, waiting with open arms.
Social media is a place to show off your creative side, but without control over the user interface, regulations, and ads surrounding your content. Designing a website is a custom project from the very beginning. Include an online store, interactive forms, blogs, news... or not! Working with a website designer gives you full creative control beyond Facebook's limited branding options, so you can truly show consumers what you do!
Ideally, your business already has a presence on Facebook, Instagram, LinkedIn, TikTok, and any other social media platforms that make sense for your goals. That's where people are spending time right now. But what happens when your target audience moves on to something else? Facebook might not be the best choice in the future. Investing in a website gives you one place to showcase your information, important announcements, and services. No matter what social media platform is the current favorite, you can always lead people right to your website.
Your website should change as your company grows. Everything can be organized and updated in the perfect way to help your customers find the information they need. Use analytical tools to learn who is looking for you, how they found you, and other information that can help grow your business.